article

Online Anti-brand Communities as a New Form of Social Action in Adult Education

Author

• • Candice R. Hollenbeck
  • University of Georgia, USA

Abstract

This purpose of this study was to explore online anti-brand communities as a form of social action. This paper provides an understanding of why online anti-brand communities form and how the Internet shapes the educative character of 21st Century social movements.

Keywords:

How to Cite: Hollenbeck, C. R. (2005) “Online Anti-brand Communities as a New Form of Social Action in Adult Education”, Adult Education Research Conference. 1(2005).