article

The Social Construction of Consumer Literacy: Consumer Empowerment among Adult Literacy Learners

Authors

• • Julie L. Ozanne
  • Virgina Polytechnic Institute & State University, USA
• • Natalie Ross Adkins
  • Creighton University, USA
• • Jennifer A. Sandln

Abstract

This study explores how adult literacy learners negotiate the consumer marketplace. Findings challenge the functional model of literacy and support the conceptualization of consumer literacy as a social practice.

Keywords:

How to Cite: Ozanne, J. L. , Adkins, N. R. & A., . J., Sandln (2005) “The Social Construction of Consumer Literacy: Consumer Empowerment among Adult Literacy Learners”, Adult Education Research Conference. 1(2005).