research_brief

Research Shows What Farmers Prefer In 30-Minute Farm Show

Author

• • Bruce Johnson

Abstract

This paper shows how two agencies, Cooperative Extension and Mississippi Educational Television Network, surveyed the prospective farm television audience in Mississippi and came up with a program format for "Farmweek."

Keywords:

How to Cite: Johnson, B. (1978) “Research Shows What Farmers Prefer In 30-Minute Farm Show”, Journal of Applied Communications. 61(3). doi: https://doi.org/10.4148/1051-0834.1907