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This paper presents a rationale for educators and administrators in the Cooperative Extension Service to inaease the usc of television as a medium for delivering educational programs to adults.
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How to Cite: Yates, J. & Smith, M. F. (1988) “They Want to, They Can, They Will, They Do (Adults Learn by Television)”, Journal of Applied Communications. 71(4). doi: https://doi.org/10.4148/1051-0834.1567