How Does "THE" Grab You?

Arland R. Meade

doi:10.4148/1051-0834.2031

article

How Does "THE" Grab You?

Author

- Arland R. Meade

Abstract

Nothing can be more obvious than that the failure to write effective letters leads to business failure of any concem that lives by the effectiveness of its sales letters.

Keywords:

How to Cite: Meade, A. R. (1972) “How Does "THE" Grab You?”, Journal of Applied Communications. 55(3). doi: https://doi.org/10.4148/1051-0834.2031