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What's in It for Me? or Motivation and Communication

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What's in it for me? What stake do I have in this? Sound like selfish, self-centered questions? Indeed they may be, but they are questions we must answer for our audiences as we communicate as scientists, educators, communications specialists.

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How to Cite: Swanson, H. B. (1975) “What's in It for Me? or Motivation and Communication”, Journal of Applied Communications. 58(4). doi: https://doi.org/10.4148/1051-0834.1970