review

Welcome to the 1:1 Future

Author

• • Ken Kingsley

Abstract

A review of "Welcome to the 1:1 Future" by Don Peppers and Martha Rogers.

Keywords:

How to Cite: Kingsley, K. (1994) “Welcome to the 1:1 Future”, Journal of Applied Communications. 78(3). doi: https://doi.org/10.4148/1051-0834.1413