review

Marketing Rebellion: The Most Human Company Wins

Author

• • Stacey F. Stearns
  • University of Connecticut - Storrs

Abstract

A review of Marketing Rebellion: The Most Human Company Wins, by Mark Schaefer.

Keywords: marketing, communications, advertising

How to Cite: Stearns, S. F. (2020) “Marketing Rebellion: The Most Human Company Wins”, Journal of Applied Communications. 104(3). doi: https://doi.org/10.4148/1051-0834.2324