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Is Your Lead Really Leading?

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Abstract

It's your lead - but is anybody following? Do your words, like the aroma of fresh-baked bread, arouse the curiosity of readers and lead them to explore further?

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How to Cite: Frisbee, H. E. (1976) “Is Your Lead Really Leading?”, Journal of Applied Communications. 59(3). doi: https://doi.org/10.4148/1051-0834.1968