article

Mass Media Gatekeepers for Colleges of Agriculture

Author

• • J. Cordell Hatch

Abstract

To reach the public, most news and information from colleges of agriculture must pass through an intermediary. This man in the middle is called a "mass media gatekeeper." He literally has the power to open or close the gate to any material he gets from colleges of agriculture.

Keywords:

How to Cite: Hatch, J. C. (1971) “Mass Media Gatekeepers for Colleges of Agriculture”, Journal of Applied Communications. 54(4). doi: https://doi.org/10.4148/1051-0834.2070