A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Courtney D. Gibson

doi:10.4148/1051-0834.1099

review

A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Author

- Courtney D. Gibson

Abstract

A Book Review of Likeable Social Media by D. Kerpen

Keywords: Book Review, Social Media, Networks

How to Cite: Gibson, C. D. (2013) “A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)”, Journal of Applied Communications. 97(1). doi: https://doi.org/10.4148/1051-0834.1099