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Assessing Reader Interest: An Ohio Study

Authors

• • Mark Tucker
• • Barbara Cooper

Abstract

Because of intense competition for readers' attention, communicators at colleges of agriculture must understand readers' interests.

Keywords:

How to Cite: Tucker, M. & Cooper, B. (1987) “Assessing Reader Interest: An Ohio Study”, Journal of Applied Communications. 70(4). doi: https://doi.org/10.4148/1051-0834.1593