Communication Strategy: Does the Two-Step Still Work?

F. Dale Parent; Stephen B. Lovejoy

doi:10.4148/1051-0834.1573

research_only

Communication Strategy: Does the Two-Step Still Work?

Authors

- F. Dale Parent
- Stephen B. Lovejoy

Abstract

Much of our work in cooperative extension deals with the transfer of information or technology to clientele. Therefore, it is extremely important that we use the most effective and efficient means possible in carrying out this task.

Keywords:

How to Cite: Parent, F. D. & Lovejoy, S. B. (1987) “Communication Strategy: Does the Two-Step Still Work?”, Journal of Applied Communications. 70(1). doi: https://doi.org/10.4148/1051-0834.1573