Market Research and the Land Grant/USDA Communicator

Ned Browning

doi:10.4148/1051-0834.1579

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Market Research and the Land Grant/USDA Communicator

Author

- Ned Browning

Abstract

The word " marketing" evokes a variety of meanings. Sales, advertising, and publicity are just a few terms used synonymously. However, marketing, in the contemporary sense, is much more. It is a total systems approach to an organization's relationship with its constitutents, whether they be customers or the taxpaying public.

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How to Cite: Browning, N. (1987) “Market Research and the Land Grant/USDA Communicator”, Journal of Applied Communications. 70(2). doi: https://doi.org/10.4148/1051-0834.1579