review

Guerrilla Marketing Online

Author

• • Ken Klngsley

Abstract

A book review of Guerrilla Marketing Online, by Jay Conrad Levinson and Charles Rubin.

Keywords:

How to Cite: Klngsley, K. (1995) “Guerrilla Marketing Online”, Journal of Applied Communications. 79(4). doi: https://doi.org/10.4148/1051-0834.1389