review

Marketing Public Relations: the Hows That Make It Work

Authors

• • Robert Hays
• • Jim King
• • Jerry Rostad

Abstract

A book review of Marketing Public Relations: the Hows That Make It Work, by Rene A. Henry Jr.

Keywords:

How to Cite: Hays, R. , King, J. & Rostad, J. (1995) “Marketing Public Relations: the Hows That Make It Work”, Journal of Applied Communications. 79(2). doi: https://doi.org/10.4148/1051-0834.1374