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Decision Data Services: A New Resource For Communications Planning

Authors

• • Gail Snowdon
• • Jim Evans

Abstract

While communicators benefit from communication research to guide their planning, external and internal constraints often prevent them from carrying out the research.

Keywords:

How to Cite: Snowdon, G. & Evans, J. (1991) “Decision Data Services: A New Resource For Communications Planning”, Journal of Applied Communications. 75(1). doi: https://doi.org/10.4148/1051-0834.1484