Evaluating the Readership of a State Commodity Publication

John M. Sperbeck

doi:10.4148/1051-0834.1682

research_brief

Evaluating the Readership of a State Commodity Publication

Author

- John M. Sperbeck

Abstract

Many farm magazines tailor more of their editorial and advertising linage to appear in late fall and winter when farmers aren't busy with field work.

Keywords:

How to Cite: Sperbeck, J. M. (1984) “Evaluating the Readership of a State Commodity Publication”, Journal of Applied Communications. 67(2). doi: https://doi.org/10.4148/1051-0834.1682