article

Once Upon a Time: Using Stories with Hard-to-Reach Audiences

Authors

• • M. F. Laurent
• • Linda E. Moody

Abstract

When was the last time you listened to a good story? Remember the wonderful tales you heard while perched upon Grandmother's knee?

Keywords:

How to Cite: Laurent, M. F. & Moody, L. E. (1983) “Once Upon a Time: Using Stories with Hard-to-Reach Audiences”, Journal of Applied Communications. 66(3). doi: https://doi.org/10.4148/1051-0834.1721