article

Reaching the Rural Audience

Author

• • Frank J. Mangan

Abstract

Measuring radio's effectiveness at reaching rural audiences has been the subject of hundreds of studies over the past 50 years.

Keywords:

How to Cite: Mangan, F. J. (1983) “Reaching the Rural Audience”, Journal of Applied Communications. 66(2). doi: https://doi.org/10.4148/1051-0834.1725