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As we move further into the electronic age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion, and a one-way mind-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit.
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How to Cite: Vacin, G. L. (1993) “Who Controls Your Message?”, Journal of Applied Communications. 77(2). doi: https://doi.org/10.4148/1051-0834.1451