article

Consumerism Meets Agri-Business

Author

• • Frank Lessiter

Abstract

The wave of consumerism sweeping the country today appears pretty frightening to many of our farmers and ranchers. Frankly, they're scared of consumerism.

Keywords:

How to Cite: Lessiter, F. (1970) “Consumerism Meets Agri-Business”, Journal of Applied Communications. 53(4). doi: https://doi.org/10.4148/1051-0834.2110