article

Marginal Costs and Editorial Spinoff: A Case History

Author

• • Tom McCormick

Abstract

Robert Wacker, the bigtime freelance writer who spoke at the Northeast AAACE meeting in New York, made a point that bears repeating.

Keywords:

How to Cite: McCormick, T. (1970) “Marginal Costs and Editorial Spinoff: A Case History”, Journal of Applied Communications. 53(1). doi: https://doi.org/10.4148/1051-0834.2085