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I suspect that AAACE members, like other professional groups, spend much of their time on improving skills and techniques and, as a result, tend to overlook some of the larger scale developments that are equally, if not more, important to their work.
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How to Cite: Ratchford, C. B. (1970) “Significant Trends Affecting Your Audiences”, Journal of Applied Communications. 53(1). doi: https://doi.org/10.4148/1051-0834.2087