Communicating with Consumers Presents Real Challenge

Jane P. Martin

doi:10.4148/1051-0834.2093

article

Communicating with Consumers Presents Real Challenge

Author

- Jane P. Martin

Abstract

Consumers are big business. The average American family has about half its income after taxes to spend on consumer goods and services beyond food, shelter, and clothing.

Keywords:

How to Cite: Martin, J. P. (1970) “Communicating with Consumers Presents Real Challenge”, Journal of Applied Communications. 53(2). doi: https://doi.org/10.4148/1051-0834.2093