A Focus Group Study Of Agrlcultural Marketing Programs

John M. Sperbeck; Marilyn Grantham; Kent Thiesse

doi:10.4148/1051-0834.1475

research_only

A Focus Group Study Of Agrlcultural Marketing Programs

Authors

- John M. Sperbeck
- Marilyn Grantham
- Kent Thiesse

Abstract

Five focus group sessions were held involving over 50 agricultural producers and professionals who work with farmers.

Keywords:

How to Cite: Sperbeck, J. M. , Grantham, M. & Thiesse, K. (1992) “A Focus Group Study Of Agrlcultural Marketing Programs”, Journal of Applied Communications. 76(2). doi: https://doi.org/10.4148/1051-0834.1475