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Examining New Directions In Media And Channel Seleclion In The Adopllon Process

Authors

• • Debrah H. Jefferson
• • Harian C. Lynn
• • James G. Shaner

Abstract

Purpose: To expand the diffusion-adoption model to include the educational aspects of adoption and to refine thinking in terms of the channels used by adopters who seek information.

Keywords:

How to Cite: Jefferson, D. H. , Lynn, H. C. & Shaner, J. G. (1992) “Examining New Directions In Media And Channel Seleclion In The Adopllon Process”, Journal of Applied Communications. 76(2). doi: https://doi.org/10.4148/1051-0834.1472