A Readership Study Of An Agricultural Outlook Insert In A Farm Newspaper

John M. Sperbeck

doi:10.4148/1051-0834.1477

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A Readership Study Of An Agricultural Outlook Insert In A Farm Newspaper

Author

- John M. Sperbeck

Abstract

A sample of 78 subscribers to a weekly agricultural newspaper was surveyed by telephone to determine readership and usefulness of an Ag Outlook insert.

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How to Cite: Sperbeck, J. M. (1992) “A Readership Study Of An Agricultural Outlook Insert In A Farm Newspaper”, Journal of Applied Communications. 76(2). doi: https://doi.org/10.4148/1051-0834.1477