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Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21

Authors

• • Mark Tucker
• • Sharon Wood_Turley
• • Linh Truong

Abstract

Audience studies are some of the most common and useful types of evaluation research in applied communications today.

Keywords:

How to Cite: Tucker, M. , Wood_Turley, S. & Truong, L. (1997) “Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21”, Journal of Applied Communications. 81(4). doi: https://doi.org/10.4148/1051-0834.1437