Communication on the World Wide Web: Designing an Effective Homepage

Tom Kelleher; Michelle Henley; Debra Gennarelli; Linda Hon

doi:10.4148/1051-0834.1426

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Communication on the World Wide Web: Designing an Effective Homepage

Authors

- Tom Kelleher
- Michelle Henley
- Debra Gennarelli
- Linda Hon

Abstract

The purpose of this study was to examine the content and structural features of a World Wide Web homepage with the explicit goal of making recommendations for how a homepage should be designed.

Keywords:

How to Cite: Kelleher, T. , Henley, M. , Gennarelli, D. & Hon, L. (1997) “Communication on the World Wide Web: Designing an Effective Homepage”, Journal of Applied Communications. 81(2). doi: https://doi.org/10.4148/1051-0834.1426