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Disseminating News Releases by Clip Sheets: Sometimes the Old Ways Still Work

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Abstract

In an era of electronic information delivery, this article examines the effectiveness of a low cost clip sheet produced since 1920 as a way of providing Missouri-based media news and feature stories about the University of Missouri College of Agriculture, Food and Natural Resources.

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How to Cite: Thomas, R. E. (1996) “Disseminating News Releases by Clip Sheets: Sometimes the Old Ways Still Work”, Journal of Applied Communications. 80(1). doi: https://doi.org/10.4148/1051-0834.1353