Science-Based TV Spots: Educating the Public About Forestry

Jeffrey C. Hino; Edward C. Jensen

doi:10.4148/1051-0834.1354

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Science-Based TV Spots: Educating the Public About Forestry

Authors

- Jeffrey C. Hino
- Edward C. Jensen

Abstract

A cooperative effort between a state educational agency and a college of forestry applied the power of public opinion research, the reach of broadcast television, and the full resources of an internationally recognized forestry research institution to inform the public about important forest resource issues.

Keywords:

How to Cite: Hino, J. C. & Jensen, E. C. (1996) “Science-Based TV Spots: Educating the Public About Forestry”, Journal of Applied Communications. 80(1). doi: https://doi.org/10.4148/1051-0834.1354