Research Article

Impulse Spending vs. Rational Spending: An Analysis of Online Shopping Behavior Among Online Consumers

Author

• • Joel Mark Rodriguez
  • Rizal Technological University

Abstract

This is an accepted article with a DOI pre-assigned that is not yet published.

Keywords: Rational Spending, Impulse Spending, Theory of Planned Behavior, Online Shopping, Structural Equation Model

How to Cite: Rodriguez, J. () “Impulse Spending vs. Rational Spending: An Analysis of Online Shopping Behavior Among Online Consumers”, Journal of Financial Therapy. doi: https://doi.org/10.4148/jft.20965