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Marketing Strategies for a New Academic Economy: Can We Sell French Without Selling Out?

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Marketing Strategies for a New Academic Economy: Can We Sell French Without Selling Out?

Abstract

When I was asked to participate in this discussion, I was told that my comments should reflect in some way the perspective I gained by temporarily crossing the line into academic administration when I became Associate Dean of the Faculty in charge of the Humanities at my home university five years ago, an experience from which I'm still in recovery...

Keywords:

  • Keyword: perspective
  • Keyword: academia
  • Keyword: academic administration
  • Keyword: Associate Dean of the Faculty
  • Keyword: Humanities
  • Keyword: university
  • Keyword: New Academic Economy
  • Keyword: Sell
  • Keyword: French

How to Cite:

Green, M. J., (2002) “Marketing Strategies for a New Academic Economy: Can We Sell French Without Selling Out?”, Studies in 20th & 21st Century Literature 26(1). doi: https://doi.org/10.4148/2334-4415.1517

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