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Marketing Public Relations: the Hows That Make It Work

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Abstract

A book review of Marketing Public Relations: the Hows That Make It Work, by Rene A. Henry Jr.

How to Cite:

Hays, R., King, J. & Rostad, J., (1995) “Marketing Public Relations: the Hows That Make It Work”, Journal of Applied Communications 79(2). doi: https://doi.org/10.4148/1051-0834.1374

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Published on
1995-04-01